digital marketing manager
We're looking for a dynamic individual with a passion for all things digital, a keen eye for detail, and the ability to lead and inspire a team of talented marketers.
Key Responsibilities:
1. Digital Strategy Development: Develop and execute result-driven digital marketing strategies aligned with clients' objectives and budgets, ensuring a strong online presence across various channels, including social media, search engines, email marketing, content marketing, and more.
2. Content Creation and Management: Oversee the creation, optimization, and distribution of engaging and relevant content for clients and our agency. This includes website content, blogs, infographics, videos, and other multimedia assets to maximize user engagement and lead generation.
3. SEO and SEM: Lead search engine optimization (SEO) efforts to improve organic search rankings and increase website traffic. Plan and execute search engine marketing (SEM) campaigns to drive conversions and achieve clients' goals.
4. Social Media Management: Develop and implement social media strategies to amplify brand presence, foster customer engagement, and drive measurable results on platforms such as Facebook, Twitter, Instagram, LinkedIn, and others.
5. Email Marketing: Create and execute email marketing campaigns to nurture leads, engage customers, and promote various services and offerings.
6. Analytics and Reporting: Monitor, analyze, and report on the performance of digital marketing campaigns, providing actionable insights and data-driven recommendations to optimize results for clients and our agency.
7. Team Leadership: Manage and mentor a team of digital marketing specialists, overseeing their performance, professional growth, and ensuring the team's collective success.
8. Stay Up-to-date with Industry Trends: Stay current with the latest digital marketing trends, tools, and best practices, and implement innovative strategies to keep clients and our agency ahead of the competition.
Qualifications and Requirements:
- Bachelor's degree in Marketing, Digital Marketing, or a related field.
- Proven experience (5-10 years) in digital marketing strategy, content development, and execution, preferably in an agency environment or as a consultant.
- Strong understanding of digital marketing channels, including SEO, SEM, social media, content marketing, email marketing, and analytics.
- Proficiency with tools like Canva to create social media designs and schedule posts
- Proficiency in developing content calendars
- Proficiency in creating tailored content for key platforms (LinkedIn, Facebook, Twitter, Instagram, Threads, TikTok)
- Proficiency in using digital marketing tools and platforms such as Google Analytics, Google Ads, social media management tools, and marketing automation platforms.
- Demonstrated track record of achieving successful outcomes through digital marketing campaigns.
- Excellent written and verbal communication skills with a keen eye for creativity and attention to detail.
- Strong analytical skills and the ability to interpret data to drive actionable insights and continuous improvements.
- Leadership skills with the ability to inspire and manage a team effectively.
- Self-motivated and results-oriented individual with a passion for staying updated on industry trends and best practices.
.Additional Information:
Location: Kigali/Remote
Employment Type: Contract/Full-Time
Start Date: As soon as possible
Join our team at Illume Creative Studio and play a pivotal role in shaping the digital marketing landscape for our clients and our agency. We offer a dynamic and collaborative work environment, opportunities for professional growth, and the chance to work with exciting clients from various industries
We welcome applications from candidates of all backgrounds and identities. The organization is an equal-opportunity employer and does not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, or disability.
To apply, please submit your resume, a cover letter detailing your administrative experience, and any other relevant supporting documents to team@illume-cs.com. The application deadline is August 15 2023. We look forward to hearing from qualified candidates who are excited about contributing their administrative skills to support African women storytellers in this transformative program.